Email Marketing

Why use Email Marketing?

Despite the advent of social media, email is still one of only two communications tools, along with the telephone, that virtually every one of your potential customers will use. Thus, email marketing can, and should, form a core part of your online marketing strategy.

This applies whether you need, over time, to build up a trustworthy relationship with a potential customer to persuade them to buy your products or use your services, or you simply need to keep your company’s name in the forefront of people’s minds when they are making buying decisions.

Either way, regular contact from you displaying your USP (Unique Selling Proposition) will ensure that you will at least be in the running for any future business. Used properly, you can even gather information from your subscribers that allows you to present an offer tailored to their particular needs.

How to Start Marketing with Email

Four Lakes can help you create an online marketing strategy that integrates email marketing with your other strands, and importantly allows you to track how effective each is. We give you the tools and knowledge to set up and maintain an effective email list, running regular campaigns that will attract new customers.

1. Creating that all-important first email
2. Managing your list effectively to avoid being flagged as a spammer
3. Integrating Mailchimp into your WordPress site
4. Using a template to make each email a doddle to design
5. Using Email Campaigns, Twitter, Facebook and LinkedIn to publicise your great content

Mailchimp

Here at Four Lakes, we love Mailchimp. Why? Because we think it offers the following advantages over its competitors.

1. Its easier to get started
   The wizard-drive interface and comprehensive online guides make it pretty easy to get started. It also means that you spend less time on the boring techy bits, and more time creating great content!
2. Its free!
   Well, strictly speaking its only free if your list has less than 2,000 valid addresses and you send fewer than 6,000 emails each month, but for most small businesses that’s plenty to get started with.
3. It has great reports
   Email marketing is only truly effective if you can track what happens with each email. What content was most popular, how many people unsubscribed, etc. Mailchimp has great reports that show all this information in an easily-digestible manner.
4. It integrates with WordPress
   We love WordPress here, and use it for all our sites. Mailchimp integrates very tightly with WordPress, allowing you to easily add a signup box to your website, and also track email statistics embedded into your website statistics. So you can see exactly how many hits on a particular day were generated by your email campaign.

Get started now!

We champing at the bit to help you get started with email marketing. Have a look at our Mailchimp Jumpstart Package to see just what we can offer you.