SEO

Search Engine Optimisation

Over the last few years the role of websites in a company’s marketing strategy has changed. It used to be that a website would act like an online catalogue, perhaps offering a bit more of an audio-visual treat than a paper catalogue, but essentially fulfilling the same role. These days a company is missing a trick and losing ground on their competitors if their website does not actively attract new customers, and go a long way towards taking their business.

There are many ways in which you can publicise your website, including business cards, mail shots and media-based advertising. However, for the majority of businesses the most cost-effective way is to ensure that the website appears high in the rankings for key search engine phrases. For instance, if you are a garden landscape design company based in Dover, Kent then it would be very beneficial for your website to be in the top half-dozen results for a search phrase of “garden landscape dover”.

Every Four Lakes website is designed with search engines in mind. The site as a whole can be tagged with multiple key words and phrases, as can each individual page. We will offer advice and training on basic optimisation techniques, and if you want to take it further then we have partnerships with experts in the arena.