GAP Systems initially contacted A1WebStats with a view to enhancing the online profile of their existing website, and improving conversion of visitors to enquiries and, ultimately, customers. It quickly became apparent that their existing website needed a major overhaul in order to allow those ambitious targets to be met. As we have worked successfully with A1WebStats on a number of projects, they had no hesitation in recommending Four Lakes as the right company for the project.
Whilst GAP were keen to retain their existing website design cues, Four Lakes quickly identified that there was an opportunity to rebuild the website from the ground up so that that all the features needed to attract and convert visitors could be added, whilst also implementing a modern, responsive design. This would ensure that mobile users in particular were not disenfranchised, an increasingly common issue. We even took the opportunity to utilise Smartflow to manage the creation and layout of page content across the site. The resulting website looks superficially similar to GAP’s existing site, but under the skin offers them a much more powerful marketing tool.
- Content management
- Mobile-friendly responsive design
- Enhanced SEO functionality
- Strong design ethos and use of bespoke videos