The Universal Filling Machine Company is a manufacturer of bottle filling solutions to companies across a wide range of market sectors, and located throughout the world. Their filling and associated machines, provided either singly or as part of a bespoke production line solution, fill a wide range of products, including perfume, alcoholic beverages, oils, sauces, jams, creams and much, much more. They are widely recognised as one of the leading providers in their industry of high quality solutions.
Universal Filling initially contacted A1WebStats with a view to improving the structure of their existing website, attracting visitors to appropriate pages directly, then encouraging them to make an enquiry. It quickly became apparent that their existing website needed a major overhaul in order to allow those ambitious targets to be met. As we have worked successfully with A1WebStats on a number of projects, they had no hesitation in recommending Four Lakes as the right design partner for this project.
Whilst Universal Filling were keen to retain their existing branding, Four Lakes quickly identified that there was an opportunity to rebuild the website from the ground up so that that all the features needed to better attract and convert visitors could be added, whilst also implementing a modern, responsive design. This would ensure that mobile users in particular were not disenfranchised, an increasingly common issue. The resulting website looks modern and fresh, and under the skin offers them a much more powerful marketing tool. Universal Filling also have the ability now to update appropriate parts of the website themselves, so they can react much quicker to market opportunities and fluctuations.
- Content management
- Mobile-friendly responsive design
- Enhanced SEO functionality
- Custom graphic design for icons
- Extensive use of case studies